Looking back at Kobe Bryant’s Line of Grooming Products

A list of the grooming products launched by the NBA legend Kobe Bryant, before the former Los Angeles Lakers superstar was killed in a helicopter crash this Sunday morning. Kobe Bryant was more than a great NBA basketball player.

In 2017, men spent $6.9 billion on grooming products just in the United States alone, Euromonitor reports, with heavyweights like Johnson & Johnson’s Neutrogena Men and Unilever’s Dove Men + Care leading the way. In 2018, the Lakers legend Kobe Bryant joined the grooming game by creating a new product line with a niche focus.


The five-time NBA champ teamed up with businessman Matthias Metternich to launch Art of Sport, a collection of men’s grooming products for athletes back in 2018. Brining the speical care for active man, the lineup infuses all-natural ingredients with motion-activated technology.

“We brought together the best minds in skincare to develop products that allow athletes to stay focused on competition,” explains Bryant.

They started the promotion by connecting with a few all-stars from various sports such as Houston Rockets MVP James Harden, Pittsburgh Steelers receiver Juju Smith-Schuster and Chicago Cubs slugger Javier Baez.

After Kobe Bryant's NBA retirement, he started his post-gym time to himself. His post-playing career already includes an Oscar win for a poem he wrote titled “Dear Basketball,” and he’s also a major investor in the sports drink Body Armor.

"The most important thing is to try and inspire people so that they can be great in whatever they want to do." Kobe Bryant

Kobe also said he continues to get up at 4 a.m. and get to work. That same competitive spirit is what the team is trying to do with this brand. To compete with ourselves to create the products that we feel are the best that we can make.

The Los Angeles startup community is joining the rest of the world in mourning the death of NBA superstar, entrepreneur and investor Kobe Bryant who was killed in a helicopter crash in Calabasas, Calif., shortly before 10 a.m. on Sunday.

Mattias Metternich wrote in an email, “We are mourning this terrible loss and still searching for the words. As a founding partner to [Art of Sport], he was woven into the very fabric of our company and its vision and DNA. As a mentor, we drew on his wisdom, passion, and drive everyday… In the short term, our thoughts and hearts are with him, Gianna, and his surviving family.”

The legend will always be remembered for his work and as a great human who worked hard to bring change in the sports world. He is a champion and always will be, and everyone has condolences for this true, real-life winner. Kobe, you will always be in our hearts as a champion.

The Players' Tribune - Dear Basketball

Dear Basketball,

From the moment I started rolling my dad’s tube socks And shooting imaginary Game-winning shots In the Great Western Forum I knew one thing was real: I fell in love with you.

A love so deep I gave you my all — From my mind & body To my spirit & soul.

As a six-year-old boy Deeply in love with you I never saw the end of the tunnel. I only saw myself Running out of one.

And so I ran. I ran up and down every court After every loose ball for you. You asked for my hustle I gave you my heart Because it came with so much more.

I played through the sweat and hurt Not because challenge called me But because YOU called me. I did everything for YOU Because that’s what you do When someone makes you feel as Alive as you’ve made me feel.

You gave a six-year-old boy his Laker dream And I’ll always love you for it. But I can’t love you obsessively for much longer. This season is all I have left to give. My heart can take the pounding My mind can handle the grind But my body knows it’s time to say goodbye.

And that’s OK. I’m ready to let you go. I want you to know now So we both can savor every moment we have left together. The good and the bad. We have given each other All that we have. 

And we both know, no matter what I do next I’ll always be that kid With the rolled up socks Garbage can in the corner :05 seconds on the clock Ball in my hands. 5 … 4 … 3 … 2 … 1

Love you always, Kobe

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